9 Steps for Developing a Website That Represents Your Business

Our last post got you thinking about the importance of your online presence. Take a moment to review Suzanne’s 9 steps for putting the puzzle together to follow through on that promise.

Article excerpt from Greenhouse Grower:

“Whether you have a current site that needs an overhaul or are starting from scratch, these steps will make sure your online presence is saying the right things about you.

1. Get the right team on the job. It should include business stakeholders, designers, developers, users, user experience (UX) experts, search engine optimization (SEO) experts and content specialists.

2. Do your research. Determine site requirements, both on behalf of your business and customers or users. Review your competitors’ sites and select sites outside the industry that you feel have effective layout and design, for inspiration.

3. Brainstorm. Get all ideas on the table of what your site needs to accomplish.

4. Create a site map. Start to focus in on your main objectives and filter through your brainstorm to decide what will make the cut. A site map is basically a flow chart showing every page you plan to have on the site and how they are related to each other. It is a critical step in getting the team on the same page and organizing your direction.”

Visit the complete article to see steps 5-9.


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