Is a mobile app right for your greenhouse business?

Mobile AppsI recently had the opportunity to write an article for Greenhouse Grower on mobile apps and all of the considerations you need to make to decide if it’s the right direction for your company.

Article excerpt:

“When you read an article titled, “Mobile-App Use Increased 115% in 2013” (Mashable), it’s hard not to feel like you should stop everything and build a mobile app for your business. And maybe you should. What you shouldn’t do is invest the resources to build an app just for the sake of saying you have an app. A mobile app is an opportunity to engage with your customers (or potential customers) or otherwise add value to your business. A mobile app is not just your website on a smartphone or tablet.

As for what a mobile app should do for your business, there are endless resources to dive into on this topic, but at the heart of it, the app needs to either add value for your customers or add efficiencies to your internal processes.

External apps that are built for your customers can range from content aggregators to fully interactive programs that provide customized information and results for its users. For instance, many companies in different industries offer ROI calculators or other methods of assisting customers with calculating costs and other key performance indicators for the business. The app could also become an additional profit center if you are providing a unique service through the app and charging for its use. Or you could look into creating an app that serves no purpose other than fun. Of course, this would have an added benefit of keeping you top of mind when your customers need something.”

Read the complete article here.

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